Mar 26
social media toolsGoogle Buzz is important, not because it’s the next big thing, but because it’s from Google and is bolted onto one of the world’s biggest email services, Google’s Gmail. When a service launches with millions of users right out of the gate, we need to take notice. That said, it’s still the early days for Google Buzz. It might be a bit premature to be jumping on this bandwagon with both feet. So what should you do? In this article I’ll reveal what you need to know about Google Buzz. Read the rest of the article here. birdbathBUZZ works with businesses to develop solid social media marketing and online lead generation concepts, strategies and tactics. Please email founder and "buzz creator" Chris Isaac for more information.
Mar 25
Techcrunch today talked about a new “Like Button for the Whole Internet” which Facebook looks to be launching some time soon, and has been tested amongst several developers as they’ve been told.  What they didn’t mention is that you can access the code for this right now in the code to the latest open source Javascript SDK.  While it does not currently work in its current form, it is open for the entire public to see, and has been there for the last few months (along with a few other hints I’ll let you find). Assuming the source of the new SDK (currently in alpha) remains the same, the XFBML <fb:like> button can be placed on any website on the internet, and it increments the number of likes when a user clicks on it.  By default it increments the likes for the current page, but there appears to also be the ability to specify a “permalink” attribute, along with a URL to another page.  It’s unclear if that will be changeable in the XFBML tag or not.  Also, a required “node_type” attribute that defaults to “page” can be set.  Lastly, an optional “page_url” can be set.  The XFBML tag loads content from /widgets/like.php (attributes of the XFBML tag get passed as attributes in the URL).  That URL appears to be disabled at the moment. So it looks like the XFBML tag will look something like the following, and it will be part of Facebook’s widgets architecture: <fb:like permalink=”http://staynalive.com” node_type=”page” page_url=”http://staynalive.com”></fb:like> Also of interest, Facebook has an entire tag library devoted to the new tag, like.js.  You can probably gain a little more info from that.  I can’t wait for them to turn on like.php so we can play with this. My book, FBML Essentials, may just get a lot more interesting as Facebook prepares for their “OpenGraph API”, enabling any website to become its own Facebook Fan Page across the internet.  This is one of many tags I’ve seen that are very interesting – see if you can look through the code and find anything else that looks interesting like this.  I love being a developer. :-) Read the original post at Stay 'N Alive birdbathBUZZ works with businesses to develop solid social media marketing and online lead generation concepts, strategies and tactics. Please email founder and "buzz creator" Chris Isaac for more information.
Mar 18
This is a guest post by Nate Bagley. One of the biggest problems currently facing many major Social Media sites (aside from trolls) is monetization. They thrive on VC and Angel funding while trying to find a way to be cash flow positive without turning off scores of users with intrusive ads. The most obvious example of this is the Twitters. Twitter has yet to turn a profit, because they are avoiding “selling out” by diluting the value of their amazing service with a bombardment of ads or making their service subscription based. The simplicity of the site, however, doesn’t allow for many other monetization opportunities. Read the rest of the article on Soshable.com If your business needs assistance understanding the benefits of Social Media and implementing solid Social Media Marketing and Optimization concepts, strategies and tactics, contact Chris Isaac at birdbathBUZZ – cisaac@birdbathbuzz.com Cheers! ShareThis
Mar 18
social media how toSure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content? Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder. Here are 5 steps to get there:

#1: Understand Taxonomy

If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. Look under “G” for “glasses.” Not found. Look under “E” for “eyeglasses.” Nope. Only when you look under “O” for “optometrists” do you find what you need. It’s an example of an industry with poor understanding of taxonomy—the words and phrases used to describe products and services. Read the entire article on Social Media Examiner. If your business needs assistance understanding the benefits of Social Media and implementing solid Social Media Marketing and Optimization concepts, strategies and tactics, contact Chris Isaac at birdbathBUZZ – cisaac@birdbathbuzz.com Cheers!
Mar 17
Social media goes beyond Facebook or Twitter.  It’s about connecting with people and developing relationships.  And sometimes those connections can be literally face-to-face! Social media allows us to make connections faster and over greater distances, but there is power in social media to bring us closer to our neighbors, too.  One of the ways to do that is with a Tweetup.

What Is a Tweetup?

There are some things that just can’t be done with a 140-character limit. A Tweetup is an in-person meeting of Twitter users. It has also become a colloquialism for any in-person networking event organized using social media. Read the entire article on Social Media Examiner. If your business needs assistance understanding the benefits of Social Media and implementing solid Social Media Marketing and Optimization concepts, strategies and tactics, contact Chris Isaac at birdbathBUZZ – cisaac@birdbathbuzz.com Cheers!
Feb 24
Facebook and Twitter are the two power houses of the Social Media Industry. Social Media has become a new medium within the Media family, its siblings being Radio, Television and Newspapers.

What Makes Up Social Media?

So, what makes up Social Media? Metaphorically, Social Media is the body that holds the various limbs that enables the Industry to grow, and allows you to reach outside of the box and communicate with the world. The “limbs” I am referring to are what we call Social Networks. Social Networks are made up of sites that you are probably already familiar with, such as; YouTube, MySpace, Flickr, StumbleUpon, Mixx, Reddit, and many others that are not listed here, two of those being, Twitter and Facebook. Each social network enables a person to share content, whether it is photos, videos, music, news or conversation. A social network permits you to engage with other people via the Internet. So what is the heart of social media? You are. You are the very reason social media is alive, it is you who pumps the information out into the social networks and in return, it is you that keeps social media breathing.

What Is the Difference Between Twitter and Facebook?

Twitter was originally created for texting purposes via a cell phone which is where the 140 characters come into play, for texting on a cell phone; you are only allotted 160 characters. Twitter included your username and therefore left you with 140 characters to express whatever happens to be on your mind. Twitter is in real-time, meaning that you will receive information as soon as someone you’re following tweets. Facebook is more complex. It was originally created for internal use at a University, but as its popularity ignited, Facebook as we know it today, was born. Facebook is not only a place you can socially engage through status updates that are longer than 140 characters, but it also offers socially inclined games, profiles and pages that initiate sharing in whatever form of media you choose. Both social networks offer a different format to express oneself, although Twitter is more commonly known for sharing news links and is becoming a predominant resource for breaking news, people still make connections and utilize it to talk about the events of their day or to promote their business in a fast and for many, more convenient way. Which is why I compare it to a drive-thru, it is quick, easy and you always leave full. Facebook is more like a sit down restaurant, a place where you get lost in its menu of choices, from applications, status updates, photos, games, videos, pages and many other tempting interactions. Therefore you need to sit down and dig in. Whether you crave Twitter more or salivate over Facebook, we seem to be starved for these two social networks and for those who use them, you may tend to agree that you can’t help but eat them up everyday. If you are new to Social Media and unsure which social networks to begin with, I would suggest sampling both Twitter and Facebook, for in their own ways, they will satisfy your social appetite. Erin Ryan has a passion for Social Media and is currently working within the industry as a Social Media Specialist. Contact Erin on Twitter @4u2wear2 * * * Read more on this social media blog.
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