Sure, social media takes a lot of time.  Merging Facebook, Twitter and all the other social media options can be challenging.  But what if you could cut that time down significantly by cross-leveraging content? Too many companies are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder. Here are 5 steps to get there:

#1: Understand Taxonomy

If you want a new pair of glasses, the Yellow Pages is a frustrating neighborhood. Look under “G” for “glasses.” Not found. Look under “E” for “eyeglasses.” Nope. Only when you look under “O” for “optometrists” do you find what you need. It’s an example of an industry with poor understanding of taxonomy—the words and phrases used to describe products and services. Read the entire article on Social Media Examiner. If your business needs assistance understanding the benefits of Social Media and implementing solid Social Media Marketing and Optimization concepts, strategies and tactics, contact Chris Isaac at birdbathBUZZ – cisaac@birdbathbuzz.com Cheers!