I have been tracking a new algorithm that Google is developing called “GOOGLE CAFFEINE”. NEW Google Caffeine search puts more emphasis on “real time” results, as to be more in line with both Twitter and Facebook search results. (The proverbial keeping up with the Jones’ concept.)
Since Google provides approximately 75% of all searches done in the world, I think this is pretty important. I would imagine most of you would agree with me. Will Google infuse their Caffeine algorithms into their current Classic Google algorithms? Time will tell. However, the trend is here and seems to be here to stay. Google is giving higher organic search rankings to sites that have an integrated social media marketing plan and are doing it “right”. How do you keep up?
1. Prepare for the fact that “real-time” results are where the web is going and that Web 2.0 strategies can advantage you when it comes to higher search engine rankings
2. Help your organic listings as they exist right now. This includes:
- updating your site frequently (once a week is not overkill)
- adding new pages to their site (this can be done by writing a blog post at least once a week)
- continuing to build quality incoming links to your web site, like Facebook and Twitter links with great content
The internet changes quickly and frequently. It’s a daunting task to keep up, but this is one area where you CANNOT afford to get left behind.
You can test the difference in your rankings between the “Google Regular” algorithm and the “Google Caffeine” algorithm by clicking on the links and testing search results for your key phrases. Enjoy!
