What’s your Twitter ROI? How to measure social media payoff

Computerworld – Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people who followed it on Twitter or signed on as Facebook or MySpace fans.

The promotion brought in $42,000 in sales… (click headline to read full story)

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