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		<title>What&#8217;s your Twitter ROI? How to measure social media payoff</title>
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		<pubDate>Tue, 22 Sep 2009 00:21:01 +0000</pubDate>
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				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[What&#8217;s your Twitter ROI? How to measure social media payoff Computerworld &#8211; Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people who followed it on Twitter or signed on as [...]]]></description>
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