This video blog discusses the rising importance of the location-based, social media platform known as Foursquare. Foursquare was “lovingly created in NYC” and is becoming a huge hit with consumers as they check-in here and become the Mayor of that. However, business needs to step in NOW and embrace this location-based social media platform for the marketing and loyalty-program that it is in order for user population and density to grow.
In other words, business CANNOT wait until there is “critical mass”… it must start offering things on Foursquare now and the more that do, the more users will join and want to use it because they won’t have to carry around loyalty cards that make their wallet thick or that they leave home because they forget them. In short, businesses must create the critical mass that will ultimately bring them huge success!
Businesses, meet the NEW generation of consumers… we want points and we want you to participate. Have fun with us and reap the benefits! 
