8 Simple Steps to Growing a Quality Twitter Following

By Cindy King
Published February 3, 2010

Are you using Twitter and wondering whether it’s doing anything for your business?

Do you have a strategy? Or do you find yourself haphazardly tweeting at all hours of the day about everything from what you had for breakfast to news in your industry?

If so, you need a tweet plan.

What Is a Tweet Plan?

A tweet plan is a series of scheduled tweets used in conjunction with your real-time tweeting. The tweets in your tweet plan are carefully crafted to target your preferred audience. The result: Every day you consistently brand your Twitter presence and attract the attention of the people you want to reach, providing them useful information.

And because your tweets are evergreen, they can be scheduled in advance. This means you only spend a couple of hours writing and scheduling up to 4 weeks’ worth of tweets at a time.  Here’s how it works:

Why You Should Use a Tweet Plan

There are three main advantages to a tweet plan.

A tweet plan brands your Twitter presence. Your audience immediately knows what you want to talk about, even when your Twitter discussions take you slightly off topic or you become busy with other things.

A tweet plan brings consistency. Even when your schedule gets busy, you will still share valuable information on Twitter.

A tweet plan saves time. You can write your tweets at your own convenience and schedule them to be tweeted up to 4 weeks later.

8 Steps to Creating Your Tweet Plan

Step 1:  Choose Your Preferred Audience

Before you begin crafting your tweet plan, give some thought to whom you want to connect with on Twitter. There are many different types of people who could help your business.  You will probably have best results if you choose just one or two.  This is your preferred Twitter audience. Here are some suggestions:

• Prospects: Find out more about what people want and connect with them early in your sales cycle
• Clients: Find new customers ready to buy your product or service and provide customer support
• Referral sources: Reach out to people who can help your business find more clients
• Joint venture partners: Find other peers and research opportunities
• Business network: Keep your business network alive and share ideas
• Suppliers: Network to find suppliers and stay up-to-date with industry news

Step 2:  Decide How Many Tweets You Want to Send Daily

Before writing your tweets, you need to decide how many timeless tweets you want to publish each day.  You will base your decision on:

• Your current Twitter presence and how many real-time tweets you usually send each day
• Your audience and what they like. You are going to provide your preferred audience with content they want, so this is more a question of how much time they have for you

The important thing to remember is that your tweet plan only provides a backbone of tweets.  It should not become your sole source of tweets on a regular basis.

Many people aim for a total number of about 20 tweets a day including both scheduled tweets and real-time tweets.  In this case, a good number of timeless tweets to start with in your tweet plan would be 3 to 5.

Here’s an example. If you have 20 tweets a day on average and only 5 of these 20 tweets are from your tweet plan, you still have 15 tweets to engage with your followers and to respond to current news.

Important: The tweet plan’s main purpose is to get you on the radar of the people you are most interested in reaching. You still need to engage with your audience.

Don’t make the mistake of relying solely on the scheduled tweets in the tweet plan to connect with people and expect to build your business.  You still need live tweets to engage with people.  Live tweets help you to connect with people in a way that brings them beyond Twitter and leads them along the path you want to take with them.

Step 3:  Decide How Long You Want to Make Your Tweet Plan

After deciding how many tweets you want to put in your tweet plan each day, you need to decide how many weeks you want to run your tweet plan and schedule tweets in advance.  Again, this will depend on certain business factors and your audience.  The two important considerations:

• How much time you have
• How quickly you can process the feedback you get from your audience to include in your next tweet plan

My preference: As a freelancer, I particularly like a 4-week tweet plan.  This means once a month I spend an afternoon revising and scheduling my tweets. After 4 weeks, I have more insights and feedback that I’m eager to include in the next tweet plan to create a stronger connection with my market.

Step 4: Find the Keywords You Want to Use on Twitter

You use keywords in your tweets to send a consistent signal to tell others who you are, how you want to connect with them and what you want to talk about.

Choice of keywords. When choosing the keywords to use in your tweet plan, remember your preferred audience, the people you most want to connect with on Twitter.  You want to use the keywords they use.

Number of keywords. The easiest way to write your tweet plan is to choose the number of keywords to correspond with the number of scheduled tweets you want to publish each day.  So if you decide on 5 daily tweets in your tweet plan in Step 1, you should try to come up with 5 keywords.

This means your scheduled tweets will provide your preferred Twitter audience with useful information every day on each of these 5 keywords.

Suggestion: When choosing your keywords, keep Twitter’s 140 character limitation in mind. Use short words or word strings.

Step 5: Choose Different Formats for Your Scheduled Tweets

When you sit down to write your tweets for your tweet plan, you will need to write many in one sitting. Here’s the math:

• 5 timeless tweets a day x 7 days a week = 35 tweets a week

So, if you decide to plan 4 weeks of tweets, you will need to write 140 unique tweets.

• 35 tweets a week x 4-week tweet plan = 140 tweets

This is a large number of tweets.  So you want to make the task easy. Using different formats helps you to do this. You will be able to write many timeless tweets on the same keywords when you use different formats.

Another good reason to use different formats when writing your timeless tweets is to add variety.  You don’t want your Twitter feed to become boring.

My preference: I use 7 different formats and schedule one for each day of the week.  I also increase the variety and experiment with results by changing the order in which these tweets are published each week. Here’s a snapshot from one of my tweet plans:

Step 6: Write Your Timeless Tweets

You want to write your tweets to provide your preferred audience with the information they are most interested in. Each tweet must be unique content because Twitter does not allow duplicate tweets.

This next step of writing a series of unique tweets is simple if, for each tweet, you:

• Keep your preferred audience in mind
• Use one of your keywords
• Use one format to write your tweet

If you have chosen to use 7 different formats for your tweets, all you need to do is to write the number of weeks of tweets for each variation of keyword + format.  For a 4-week tweet plan you will need something like this:

Tip: Use good Twitter practices when writing your tweets. Remember to include hashtags and limit your tweets to 120 characters to make it easy for others to retweet.

Step 7: Choose Your Times

You don’t want to publish all of your scheduled tweets at once. This does not look “natural” in your Twitter feed and you would only reach the audience online at that time.  You want to spread your tweets out throughout the day.  Ideally you will also be publishing the majority of your tweets in real time.  By spreading out your scheduled tweets, they will appear in between the other tweets in your Twitter feed.

Tip: Make note of the hours you use for your different keywords in each tweet plan.  This allows you to test the best times for your different keywords the next time you schedule your tweet Plan.

Step 8: Schedule Your Tweets

Now it’s time to schedule the publication of your tweets at the times you have chosen.

There are many tools available to do this. The two most popular ones are SocialOomph and Hootsuite.

Tip: Keep your list of tweets and refer to it along with the feedback you get from interactions with your preferred audience on Twitter to craft your next tweet plan.

Is a Tweet Plan for You?

Although a tweet plan is useful when your schedule gets busy, it’s not a way to avoid real-time tweeting.  The tweet plan’s main advantage is to maintain brand awareness consistently and attract the people you want to meet on Twitter.

But there are different opinions about scheduling posts.  Many people feel scheduling tools take away from the value of real-time interaction on Twitter.  And they are right.

You must find a balance to make this work for your business.  And you can only find this balance by jumping in, listening to your audience and tweaking the content you share on Twitter to get the best results.

What do you think? Would your business find value in using these scheduling tools strategically?

July 3rd, 2009 | by Josh Catone17 Comments

For a complete collection of Twitter resources, check out The Twitter Guide Book, Mashable’s hub for all things Twitter.

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Most Twitter users probably follow under a thousand other people, but that’s enough to make it hard to keep track of the real-time stream. I actually started having trouble keeping up when I hit about 50 follows — and depending on how prolific the people you’re following are, you could be dealing with a hard-to-parse Twitter () stream even following just a handful of people. But while people like social media fanatic Robert Scoble, who follows over 100,000 people, appear to have the superhuman ability to stay on top of things, the rest of us need help filtering the Twitter stream.

Fortunately, there are a good number of methods and applications we can put to work to filter tweets from the people we’re following. Which work best for you? Let us know in the comments.

(Please note that a few of the apps in this post actually do multiple types of filtering, and so could have theoretically been added to more than one category.)

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By Keyword

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One way to filter Twitter is by keyword. Filttr is a full-featured, web-based Twitter app that includes keyword-based filtering. You can both blacklist and whitelist key phrases and Filtter will block or allow those tweets. Flittr, though, has a pretty steep learning curve, and before I even added any keywords it started filtering tweets — and took a particular dislike to a few of my Twitter friends. I’m not sure what criteria it was using for those initial filters.

Another full web-based client that includes keyword filtering is Mixero (), which is in private beta.

Philtro, which is also in private beta, learns what types of tweets you like based on your ratings. Give thumbs up and thumbs down ratings to tweets, and Philtro slowly figures out what you like and attempts only to bother you with tweets you’d be likely to want to read.

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By Links

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About 19% of all tweets contain links, but if your Twitter stream moves quickly, you may miss many of the best unless you use a filter. MicroPlaza organizes the links tweeted by out by your followers by recency or popularity. MicroPlaza personalizes the concept employed sites like Tweetmeme (), Twitt(url)y, and dailyRT, which assume that the more a link is tweeted, the more worthwhile it is of your attention.

MicroPlaza not only looks at which links are being tweeted and retweeted the most, but also which are being tweeted specifically by the people you’re following. The idea is that you’re most interested in things your followers are saying (otherwise, you wouldn’t be following them), so if they tweet about popular links, they’re more likely to be of interest to you.

One of the coolest features of MicroPlaza, though, is that you can assume the identity of any other Twitter user — so if you follow someone very connected to a specific industry, you can see the links that their friends are sharing.

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By Grouping

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Another way to filter Twitter, is by organizing your friends into groups. By putting the people you’re following into groups, you can break up and effectively slow down your Twitter stream, making it easier to follow tweets from your friends, colleagues, and family members.

There are a ton of different ways to organize you friends into groups, but one of the easiest is to use a Twitter client that supports grouping, such as desktop heavyweights Seesmic Desktop (), Destroy Twitter, and TweetDeck () (which has a complimentary iPhone app that also supports groups), or a web-based app like PeopleBrowsr.

Another option is to use a service that helps you create channels or groups of Twitter users and monitor their tweets. Floxee is one of the most full-featured such sites. It not only lets users monitor the tweetstream of a predefined group, but also displays stats about the activity of that group (or “flock”). Other sites you could use include TwitHive, Tweetizen (), Twhanel, Crowdstatus, TwittGroups.com, and TweetChannel.

Disclosure: TweetDeck partnered with Mashable () to create MashDeck, a branded version of the software.

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By Favorites

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Favorites () aren’t the best way to filter tweets, because the reasons you favorite tweets might not be the same as other people. However, by the same token, tweets that have been favorited by multiple users are generally worth reading for some reason: they’re interesting, funny, clever, extraordinary, etc.

Favrd keeps track of the most favorited tweets, but is limited to those users who have signed up with the service to have their favorites watched. (Careful: Favrd is often NSFW.) Favotter is another favorite tracking site, but again, watches a limited number of users (due to API limitations, according to the site’s about page).

BONUS: TwitterForBusyPeople doesn’t really filter Twitter, but it does organize your recently active follows in a way that you can get an “at a glance” view of the activity of people you’re following. Once you get used to it, it is potentially a good way to make your Twitter stream more manageable.

BONUS 2: Twalala does keyword filtering, but where it really shines is the ability to mute certain users to remove their tweets from your twitter stream temporarily.

Bird illustration via Flickr () user matthamm.

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Tags: filter, twitter

User reviews: Flickr, Mashable, Mixero, Seesmic Desktop, TweetDeck, Tweetizen, Tweetmeme, Twitter, favorites